IAPNM/AIMPN Congress 2017

"Taking part in the Agenda for Sustainable Development"

Welcome to the 16th International Congress of IAPNM!!!

The International Congress on Public and Non Profit Marketing (IAPNM) is an annual event organised by major universities and scientific institutes that offers a friendly atmosphere and professional work environment for the presentation and discussion of the latest scientific and practical advances in the areas of public and nonprofit marketing, as well as in any other issue related to corporate social responsibility, social marketing and management of nonprofit organisations.

IAPNM not only receives contributions from marketing and management, but also from academics and professionals from other related disciplines, who are concerned with or interested in these areas of knowledge.

The Congress, whose first meeting took place in 2002, provides a point of productive meeting to encourage collaborative projects and to foment international cooperation research.

See you in Badajoz!!!

Scientific Committee

Maria Mercedes Galan (Univ. of Extremadura, Spain) Victor Valero (Univ. of Extremadura, Spain)
Clementina Galera (Univ. of Extremadura, Spain) Maria Isabel Sanchez (Univ. of Extremadura, Spain)
Maria Jesus Barroso (Univ. of Extremadura, Spain) Jose Manuel Garcia (Univ. of Extremadura, Spain)
Francisco Javier Miranda (Univ. of Extremadura, Spain) Antonio Chamorro (Univ. of Extremadura, Spain)
Maria Manuela Palacios (Univ. of Extremadura, Spain) Beatriz Jimenez (Univ. of Leon, Spain)
Sergio Rubio (Univ. of Extremadura, Spain) Jose Luis Vazquez (Univ. of Leon, Spain)
Maria Soledad Janita (Univ. of Extremadura, Spain) Montserrat Diaz (Univ. of Extremadura, Spain)
Dolores A. Gallardo (Univ. of Extremadura, Spain) Amparo Cervera (Univ. of Valencia, Spain)
Helena Maria Alves (Univ. Beira Interior, Portugal) Arminda do Paco (Univ. Beira Interior, Portugal)
Emerson W. Mainardes (FUCAPE Business School, Brasil) Edy Lorena Burbano (Univ. S. Buenaventura Cali, Colombia)
Mirna Leko-Simic (Univ. of Osijek, Croatia) Maurice Murphy (Cork Institute of Technology, Ireland)
Marlize Terblanche-Smit (Stellenbosch University, South Africa) Oscar Daniel Licandro (Univ. Catolica of Uruguay, Uruguay)
Ani Matei (NSPSPA in Bukarest, Romania) Elisa Monnot (Univ. of Cergy-Pontoise, France)
Claude Pecheux (Louvain School of Management, Belgium) Alejandro del Moral (Univ. of Extremadura, Spain)
Maria del Mar Garcia (Univ. of Extremadura, Spain) Gonzalo Diaz (Univ. of Las Palmas de Gran Canaria, Spain)
Marlene Demetriou (Univ. of Nicosia, Cyprus) Rodoula Tsiotsou (Univ. of Macedonia, Macedonia)
Erzsebet Hetesi (Univ. of Szeged, Hungary) Anna Vanova (Matej Bel University, Slovakia)
Irena Ograjensek (Univ. of Ljubljana, Slovenia) Celina Sołek-Borowska (SGH Warszawa, Poland)
Marisa Ferreira (Politecnico do Porto, Portugal) Paulo Jorge Pinheiro Goncalves (Politecnico do Porto, Portugal)


Nonprofit Marketing
Public Marketing
Social Marketing
Business Ethics
Cause-Related Marketing
Corporate Social Responsibility
Development Cooperation
Social Entrepreneurship
Social Issues
Social Innovation
Green Economy
Green Marketing
Innovation and Teaching Experiences in Public and Nonprofit Marketing
Marketing & Society
Nonprofit Management
Profit and Nonprofit alliances
Public and Private collaborations
Responsible Consumer Behavior
Responsible Ecosystems
Sustainable Development
Sustainable Tourism
University Social Responsibility
Volunteer Management


Opening Call for Papers: 24th March, 2017
Opening Registration: 15th April, 2017
Opening Paper Subm.: 15th April, 2017
Papers Subm. Deadline: 30th June, 2017
Paper Acceptance: 5th July, 2017
Early Bird Registration: 10th July, 2017
Detailed Program Pub.: 30th July, 2017
Congress: 04-06 September, 2017

Organizing Committee

Conference Chairs: M. Mercedes Galan, Isabel Sanchez and Victor Valero

Members: Clementina Galera, Beatriz Jimenez, Maria Jesus Barroso, Jose Luis Vazquez, Antonio Chamorro, Francisco J. Miranda, Jose M. Garcia, Sergio Rubio, Maria Soledad Janita, Maria Manuela Palacios, Alejandro del Moral, Maurice Murphy, Maria del Mar Garcia, Montserrat Diaz and Dolores A. Gallardo


Confirmed Keynote Speakers

  • M. May Seitanidi

    Kent Business School

  • Cristina Fernandez and Beatriz Roman

    Extremadura Avante

Conference Proceedings

You can download the official Conference Proceedings of the Congress in pdf format. The document also includes abstracts (when available)

download pdf


The 16th International Congress on Public and Nonprofit Marketing will be held in the Faculty of Economics and Business Sciences, in Badajoz (Spain).

How to arrive to Badajoz (by public transport)

By airplane:
Badajoz airport: with direct flight connections from / to Madrid and Barcelona.
International Airport of Lisbon is also very close, with direct connections to Badajoz by coach.
Other airports: Seville and Madrid.
See Iberia.es

By train:
Connections from Madrid and Barcelona.
See Renfe.es

By coach:
From Lisbon to Badajoz: AVANZA Bus / ALSA
From Seville to Badajoz: LEDA / DAMAS
From Madrid to Badajoz: AVANZA Bus

How to arrive to Badajoz (by car)

From Lisbon: By A9
From Madrid: By A5
From Seville: By A66/N432


Facultad de CC. Economicas y Empresariales
Avenida de Elvas, s/n
06006 Badajoz, Extremadura, Spain
Coordinates: Lat 38.8831779; Long: -7.0053147
1.9km from AC Hotel****
2.8km from NH Gran Hotel Casino*****
5km from downtown
TAXI: (+34) 924 243 101 - RADIOTAXI
BUS: From downtown to Congress venue: Lines 3, 9, 18, C1, C2 - TUBASA

more information

Accomodation 1

AC Hotel Badajoz**** is located near the IFEBA Exhibition Centre and the University Campus. The excellent location of this urban hotel in Badajoz ensures guests have quick and easy access to the bus station and Portuguese border (Madrid - Lisbon Motorway).

Accomodation 2

Sercotel Gran Hotel Zurbaran**** If you are looking for a hotel in Badajoz with a cosy atmosphere and all kinds of services, we strongly recommend the Sercotel Gran Hotel Zurbaran Badajoz. This hotel is suitable for people who travel on business or pleasure, being located next to the Badajoz Castelar Park, with its park containing established trees a century old. Free Wi-Fi, delicious cuisine, event venues, indoor parking, etc. Enter in a sensational hotel in the centre of Badajoz with completely renovated and very versatile rooms; There is something for every trip and every traveller.

Accomodation 3

University Halls - Residencia Caja Badajoz (RUCAB). Next to the University Campus, 3 km from downtown and 1 km of the border with Portugal, it is the University Residence of the Caja de Badajoz. A modern and comfortable residential complex, widely endowed with cultural, sporting, recreational and social facilities, designed to create an environment conducive to the study and integral education of the student.

Accomodation 4

NH Gran Casino Extremadura***** The 5-star NH Gran Hotel Casino Extremadura hotel is in a quiet residential area of Badajoz, next to the expansive Rio Guadiana river. It offers a peaceful retreat just a 10-minute walk from the city center and its main attractions.

Accomodation 5

Hotel Las Bovedas**** Las Bovedas is set on the outskirts of Badajoz, near the University campus and the IFEBA Trade Fair Centre. It offers stylish rooms with free Wi-Fi and flat-screen TV. Las Bovedas is located near to the Faro del Guadiana shopping centre. There is free private parking at the hotel and the A-5 Motorway is nearby.

Accomodation 6

Hotel Condedu** This friendly, modern hotel is located in the commercial heart of Badajoz, just a short walk from the most popular sights and shopping streets of the city.

Accomodation 7

ApartHotel Ascarza Badajoz*** Aparthotel Ascarza Badajoz is close the University of Extremadura and the IFEBA Congress Centre. It offers modern rooms with free Wi-Fi and TV. It has an all-day bar and easy access to the A-5 motorway.



English is the official language in the Congress, although a special session in Spanish and Portuguese languages will be also offered. Thus, some papers in these languages will be admitted.

Instructions for Authors

Template for Authors

Types of presentations

Final Papers and Works in Progress will be presented at the Congress, according to the notification
by the Scientific Committee, as oral presentations.
Poster presentation is also possible, if authors prefer this option.
On-line participation will be possible for those researchers who cannot physically attend the working sessions of the Congress.

To submit:

1. Before 06/30/2017: Fill the submission form and submit the full paper to aimpn.iapnm@gmail.com

Submission form

2. Before 07/05/2017: acceptance/rejection decission will be mailed by the organising committee to the contact author.

3. If your manuscript is accepted, please, complete the registration (at least one author) before September 1, 2017.

Papers will be considered for publishing in the following journals:

- International Review on Public and Nonprofit Marketing (SJR-Q3)
- Responsibility and Sustainability
- Ekonomski vjesnik/Econviews
- Cuadernos de RSO
- International Journal of Public Sector Performance Management (SJR-Q4)
Special Issue on: "Innovation and Public Sector Management: Taking part in the Agenda for Sustainable Development"

All papers will be published in the Congress Book of Proceedings.


Registration is open from 15th April 2017.
Early registration is open until 10th July 2017.

Cancellation Policy

- Cancellation requests must be sent by e-mail to the Conference Secretariat: aimpn.iapnm@gmail.com
- Cancellations received by July 20, 2017 (midnight CET) will be refunded, minus an administration fee of 30 eur.
- After July 20, 2017 no refunds will be granted.
- Participants who do not cancel and do not attend will not be refunded
- Substituting a registered participant with an alternative person (one of the co-authors only) is acceptable
until July 20, 2017.

To register:

1.Fill the registation form

2. Transfer the conference fee to the account stated below. IMPORTANT: The conference reference IAPNM2017, surname, name and ID card number must be listed as a reference on the bank transfer form.
Example: IAPNM2017 Lopez, Diego 76720478E

Account: ES74 0049 6147 6322 1001 2477

BIC/SWIFT (only for international transfers): BSCHESMMXXX

3. Send a copy of the bank transfer to aimpn.iapnm@gmail.com


The organising committee gratefully acknowledge the support of the following organizations